Tag Archives: emergency fund

The Irony of Liquidity: Are Your Emergency Fund and ASB Holding You Back?

If I were to ask you about your financial safety nets, what would you say? For most of us, the answer is almost automatic: “I have an emergency fund” and “I save in ASB or other ASNB fixed price funds”. And you know what? That’s fantastic. Having an emergency fund and investing in ASNB fixed price funds …

Navigating Financial Crossroads: A Framework for Clarity, Not Confusion

You’ve worked hard, saved diligently, and now you’re facing a financial decision that feels monumental. The money is sitting in your account, and two powerful, competing goals are vying for it. These aren’t simple math problems. They are deeply personal crossroads where logic meets emotion, and short-term desires clash with long-term dreams. The anxiety comes …